British fitness influencer and one of The Media Eye's Rising Stars, Mary McCarthy, has partnered with New Balance ahead of the London Marathon, to be the female face of the sports brand's global 2025 running campaign.

McCarthy commented 'This has been the coolest partnership for the London Marathon insta could have ever dreamed off. When the main sponsor of the marathon turns around and says we want you to be the only female face of the running campaign this year, that’s enough confidence to get me around 26.2 miles on Sunday'.